CMOs are finding that they need to completely overhaul their marketing engines, leaving behind campaign-centric approaches ...

Kayak's new ad campaign is fun and potentially effective, but the same ads could almost have been aired in 2016 without a problem.

After meeting with tax industry groups, Intuit has agreed to “evolve” away from corny ads urging consumers to “break up with your tax pro.” “You're leaving me?,” the middle-aged accountant in a bland ...

In a newly released ad campaign, Ford is all but mentioning the names of its competitors and calling out automakers who don't produce their vehicles in the United States. Ford asserted that if other ...

Rich Steinmeier, CEO of LPL Financial Holdings, continues to push LPL to unseen avenues with the leading brokerage firm today, unveiling a national ad campaign featuring “Pitch Perfect” film star Anna ...

Rep. Andy Barr‘s (R-KY) run for U.S. Senate is being hit with a $2 million negative advertising campaign at the hands of the Club For Growth, just as Barr released his first seven-figure TV ad spree ...