Alexa+ launched last year in an "early access" preview, meaning consumers had to join a waitlist or buy a new device to use the service.

Amazon is making a louder, more deliberate move into the fast-moving world of conversational AI. While the company has spent years building Alexa into a household name, the market has shifted: ...

Alexa is getting an upgrade and BMW drivers will get to experience it in the car. The German automaker is working with Amazon’s revamped voice assistant to include AI-backed tools into the driving ...

Alexa+ now lets users choose how it responds, with new personality styles including Brief, Chill and Sweet for a more ...

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Amazon wants Alexa+ to adjust to people's moods and preferences. It is starting with three personalities for the AI assistant ...

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Amazon is offering a new way for Alexa+ users to customize the AI assistant's communication style. The company has introduced ...