Apple's TikTok ad campaign has gone down the absurdist route to promote the MacBook Neo. It's weird, but it works.

There’s no doubt about it: today’s smartphones are way more than just calling devices. On many models, the camera alone is the selling point. They’re so sophisticated that more and more people are ...

Apple is preparing to put more advertising in front of people every time they search the App Store, turning one of its most important discovery surfaces into a denser marketplace for paid placement.

Long and Hodgman, who previously starred in Apple’s Get a Mac campaign in the late 2000s, have reunited for Novo Nordisk’s Ozempic campaign. Novo’s latest brand campaign seeks to differentiate Ozempic ...