Augmented Reality (AR) may not be a household phrase (or even a good one, for that matter), but power users are getting a dose of opportunity to play with it. We wrote about some of this yesterday ...

Retrieval-augmented generation breaks at scale because organizations treat it like an LLM feature rather than a platform ...

Thrill and concern meet 7 augmented reality shifts in 2025. The last month has shown entertainment, optics, and niche ...

In 1992, researcher Tom Caudell coined the term Augmented Reality (AR). It’s an experience that supplements the real world with a virtual layer of information. Until recently, AR sounded like ...

With Apple?s new iPad 2 hitting stores soon, brands will start to leverage the front- and rear-facing camera to create more augmented reality campaigns and games to enhance relationships with ...

In 2016, the mobile game Pokémon Go sent hundreds of millions of players wandering the streets in search of virtual monsters. In the process it helped popularise augmented reality (AR) technology, ...

The New York Times is about to expand our journalism so you can experience it in three dimensions, just by picking up your phone. Its very purpose — capturing images — has expanded to include a new ...