Grabbing a prospect’s attention as soon as your missive lands on their desk is the hook that every campaign needs, no matter how good your direct marketing data is. So how are successful marketers ...

Unlike the large volume consumer campaigns of yesteryear, today’s DM is usually high-value, low volume and precisely targeted to maximise ROI. Used in tandem with supporting digital media, the novelty ...

NEW YORK--(BUSINESS WIRE)--Bombora, the true B2B data pioneer, today announced an expanded integration with StackAdapt, a leading technology company in advertising and marketing. This enhanced ...

At a time when consumers are bombarded with digital communications, the humble direct mail campaign can be a powerful way to stand out and make meaningful connections with your business's target ...

Traditional direct mail — the stuff that is delivered to your snail mailbox — is still an important means of communication, and we are seeing early signs of a resurgence in its use in 2016. A number ...

B2B eMail Response Dependent on Purpose Harte-Hanks reports that business-to-business (B2B) e-mail marketing campaigns can yield an average click-through rate of 1.3%, but can go as high as 25%. The ...