Even so, gray paint's share of the speed machine market is up nearly 600 percent in the last 30 years.

The latest iSeeCars Color Study shows colorful cars are half as popular as they used to be, with grayscale colors moving from 60 percent to 80 percent of market share between 2004 and 2023. This study ...

Seeing as the most common color choices today are white, black, silver, and gray, the rarest car color is only getting rarer. We'll get into the specifics later, but it's important to note why some ...

Forbes contributors publish independent expert analyses and insights. Michael Harley is a noted automotive industry expert and analyst. A recent study by iSeeCars.com reveals that the color of your ...

It all started with Gran Turismo. From those early PlayStation days, Sean was drawn to anything with four wheels. Prior to joining the Roadshow team, he was a freelance contributor for Motor Authority ...

STATEN ISLAND, N.Y. -- With new car prices well above what consumers had grown accustomed to in recent years, making sure your car maintains its value is more important than ever. However, what many ...

The annual Global Color Report was recently released by BASF, Germany's largest chemical company, and shows 81 percent of new cars produced across the globe in 2023 were boring shades of white, black, ...

How important is color to you? For some people it’s not that important. They could buy a black or gray or white SUV, and it wouldn’t make much difference to them — if the price is right. But for ...

The Mazda Miata is a brilliant car, if one with slightly limited color choices. Buyers of the 2027 Miata, though, will have a ...

Scientists have developed a practical way to make ultra-black coatings to meet demand for trendy, luxury vehicles in China.

German carmaker BMW has unveiled the world's first "color-changing" car at the Consumer Electronics Show (CES) in Las Vegas. The concept car, called the BMW iX Flow, uses electronic ink technology ...

Few if any car buyers take safety into consideration when choosing which color they want on their new car. But maybe they should because it turns out some colors have a lower safety rating and thus ...