Marketing is the entire process of researching customer needs and preferences, developing product and service solutions to match, and promoting the benefits to targeted customers. Understanding basic ...

Australians splashed out during this past Black Friday, with consumer spending reportedly reaching $23.8 billion - which is ...

Explore how changing consumer expectations are reshaping digital and AI architectures, driving businesses to innovate faster ...

Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...

Data analytics company Euromonitor International has today revealed its top Global Consumer Trends for 2026, with the annual report identifying four global trends that highlight crucial shifts in ...

Retail has always been shaped by consumer behaviour, but the pace of change in recent years has accelerated dramatically.

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...

In some cases, and for limited periods, energy suppliers can generate more energy than is needed, which can lead to so-called negative prices. This is typically observed in wind and solar energy, for ...

The lockdowns put in place over the last year have resulted in massive shifts in consumer behavior. Some of these changes are likely to be permanent, and businesses need to be prepared. Some of these ...

The UAE is entering a new period of growth defined not only by investment flows and population expansion but by a far more ...