In a bit of digital man bites digital dog story, it turns out that in the all-digital connected TV world, “digital linear” is proving alluring to plenty of TV consumers, providing an experience of ...

Turner will activate first-party data from AT&T’s 40 million set-top boxes to improve targeting and attribution for its linear TV offering, the company said Tuesday. The capability will be generally ...

Advanced TV has a lot to recommend it as an advertising channel. Marketers see it as an opportunity to transition away from cookie-reliant channels in a way that preserves the data and targeting ...

A major challenge for media companies is discovering ways to efficiently and affordably deliver new channels or new versions of existing channels without significantly increasing headcount or ...

Digital-entertainment company Whistle is the latest to go over the top with a 24-hour streaming channel, WhistleTV, the company told Business Insider.

Born on social platforms, Jukin Media’s head of marketing and communications Mike Skogmo says to think of the company as this generation’s version of America’s Funniest Home Video. Now, Jukin Media is ...

Digital advertisers know that a proposal should rarely, if ever, be limited to one format When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. ALEXANDRIA, VA.—The Linear Tape File (LTFS) Format Specification was introduced to the broadcast ...