On March 11, Mark Ritson and leaders from BMW, Essity, and Sinch break down what’s driving change in customer engagement, and ...

Empowers Employees Across the Organization to Engage Customers on Their Preferred Channels and Drive Business Outcomes Customers expect organizations to meet them on their terms with communication ...

Those are tough odds for any one app to face, but it didn’t intimidate British fashion brand AllSaints or its Chief Innovation Officer James Reid. The company launched its new app in partnership with ...

Proactive engagement wins. Instead of just reacting on social media, build meaningful conversations for stronger customer relationships and brand loyalty. Timely responses matter. Meeting customers’ ...

Digital punch cards and geofencing are among the techniques operators are using to reach guests. "COVID really pushed consumers forward in their willingness to adopt a digital experience," said Yaqub ...

Have you ever wondered how companies make their products and services more interesting and fun? Well, they use something called “gamification” in their marketing. But what exactly is gamification? In ...

In today’s digital age, social media is indispensable for businesses looking to build their brand and engage with customers. The potential reach is immense with billions of users across platforms like ...

Creating personalized experiences helps build stronger customer relationships and enhances brand loyalty. Actively gathering and acting on customer feedback helps small businesses improve their ...

Social media has revolutionized the way businesses connect with their target audience. It has become an indispensable tool for marketers seeking to build brand awareness, engage with customers and ...

Engaged customers are key to keeping your brand front-of-mind. Max Eaglen, director at Platform, offers five steps to help your message resonate with your audience Brands are complex things. They ...

As the market grows increasingly saturated with traditional digital content, brands are exploring new ways to stand out by engaging more than just sight and sound. Advances in augmented reality (AR), ...

Recently, my company had difficulty posting about particular economic events — such as unemployment numbers — due to the creative and compliance burden. The challenge was posting within enough time to ...