Why Vision Statements Fail To Change How People Actually Work

Vision statements inspire, but tension drives execution. Learn why great strategies start by naming the friction they exist ...
Forbes

Why Your Mission And Vision Statements Don’t Work (And What To Do About It)

Mission and vision statements can be great means to give an organization focus, coherence, and direction. But often they don’t. And if not, the time and money spent on formulating them may become a ...
The Chronicle of Philanthropy

Stop Writing Vision Statements. Do This Instead.

Here’s an uncomfortable truth: Your vision statement is like a participation trophy on your website. It rests there, grammatically correct but strategically blurry, inspiring no one. Reflect on ...
Entrepreneur

Mission vs. Vision — Here’s How Your Success Depends on This Distinction

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...