It’s imperative for SEM managers to have a broad toolset at their disposal at all times. When it comes to free PPC tools, there are so many great free resources available. After crowdsourcing a few ...

Reporting is a crucial part of paid media management for communicating results to stakeholders and informing optimization decisions. While there are a number of well-made third-party reporting tools, ...

Plenty of tools promise to offer excellent PPC data and insights. However, they usually come at a cost. But if you know where to look, you can gather a wealth of data and insights without spending a ...

I’ve blogged on more than one occasion about a major issue I have with many of Google’s AdWords features and settings: the ROI focus tends to be more around Google’s ROI than yours as the advertiser.

While it's certainly possible to manage PPC using only the AdWords and Bing Ads online interfaces, doing so will be less than optimal. Here are the top recommendations from 20 top PPC experts on the ...