Loyalty perks such as free stays and upgrades are increasingly important in making travel feasible, per a new Marriott Bonvoy survey.

Hotel groups have been expanding the reach of their loyalty programs to include a wider base of consumers while trying to maintain their appeal to frequent travelers. It's a tough trick to pull off.

Hotels get people to book travel through their loyalty programs by offering free breakfast, complimentary Wi-Fi service and even free stays. But are any of these programs really worth signing up for?

Choice Privileges underwent a complete overhaul for 2026. The hotel group says the new program is designed so members can earn rewards, reach elite status more quickly, and access benefits designed to ...

Compared with a year ago, hotel reward programs are offering, on average, 0.25% more value in 2025. Choice Privileges accounts for 33% of that increase.

PARSIPPANY, N.J., Aug. 11, 2025 /PRNewswire/ -- For the eighth year in a row, Wyndham Rewards ®, the world's most generous hotel rewards program spanning more than 60,000 hotels, vacation club resorts ...

Travel can be expensive, but those availing themselves of the best loyalty and rewards programs are offered plenty of opportunities to earn free or discounted travel and hotel rooms through everyday ...

Similar to offerings for leisure travel guests, hotel loyalty programs allow event planners to earn points or miles on meeting and event bookings, which can be redeemed for perks like free nights, ...

Most frequent flyers are well-acquainted with airline and hotel loyalty programs. But if you don't travel often, or if you have to book a flight, stay, or car rental with a company you don't typically ...

HTS powers billions in travel and travel fintech sales annually and serves more than 400 million credit card customers across ...

Hotels keep saying loyalty matters, but Accenture’s latest research suggests many brands in Asia Pacific still treat it like a dusty filing system for points rather than a living, breathing revenue ...