Intuit (NASDAQ:INTU) pushed back against fears of AI-driven disruption, saying its business operates in a distinct category where users “buy confidence,” not software, given the high cost of getting ...

Intuit’s four financial software brands — TurboTax, Credit Karma, QuickBooks and Mailchimp — are known to the small business community and consumers alike. But they are perceived singularly, as DIY ...

Intuit, which owns TurboTax, implored The Verge to delete portions of an interview in which they pressed its CEO about lobbying efforts. Reading time 4 minutes TurboTax’s parent company Intuit has ...

We have lowered our economic moat rating for Intuit INTU to narrow from wide, following a review of the potential disruption to the global technology sector from artificial intelligence. Why it ...

Intuit has signed a multi-year contract worth more than $100 million with OpenAI, enabling its tax and financial apps to operate within ChatGPT and expanding the company’s use of OpenAI’s models ...

TurboTax Live is well-positioned to turbocharge Intuit’s growth margins, with the US tax software market share size projected to grow at a 10.1% CAGR up to 2030. With an increasing number of small ...