Kayak's new ad campaign is fun and potentially effective, but the same ads could almost have been aired in 2016 without a problem.

Gen Z has a new shopping habit, and Cetaphil is recalibrating its online strategy to reach these consumers. In an advertising world that’s strayed from comedy in recent years, Kayak has stayed the ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. For decades, “do it yourself” has been adopted by a wide range ...