Local advertising has always traded on reach. What’s changing is the precision with which local brands can now find their ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Bret Brase, managing director at Progress Partners. Over-the-top (OTT) television ...

For years, the dominant assumption in digital advertising has been that scale equals performance. Reach more people, run more impressions, and the results will follow. That assumption is increasingly ...

CHANTILLY, Va.—BIA Advisory Services has issued a new U.S. Local Advertising Forecast for 2025 that is predicting the local digital ad spend will surpass traditional media for the first time, with 52% ...

If you are a quick-service restaurant brand marketer and you’re doing battle in 2024 without a hyperfocus on winning locally, your knife is not going to win this shootout. As value messages clash and ...

Amazon has reportedly begun to focus more on local ads in an effort to compete with Google and its “near me” approach. One way is to support consumers through Amazon Fresh, a version of Whole Foods ...

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new ...

CHANTILLY, Va.—New projections from BIA Advisory Services predict that TV advertising will grow by 3.6% to $21 billion next year, BIA Founder and CEO Tom Buono said. Buono told TVB Forward conference ...

Google Maps Ads help businesses appear in relevant Maps searches and locations by combining location data, campaign targeting, and Google’s ad auction.