Unify GA4 and ad platform data into dashboards that pace spend, flag wasted budget, and reveal what’s really driving ...

Google has unified all its business intelligence tools under the Looker brand, it announced at Cloud Next 2022, its virtual user’s conference. Looker will now be the face of all existing Google Cloud ...

There are reports that in some cases you can be missing some of your Google Ads data and campaign information when you use the Google Analytics 4 API in conjunction with Looker Studio and/or Google ...

For as long as I’ve been in SEO, I’ve envied my paid media colleagues’ agility and performance tracking. SEOs typically have had to exercise patience and a lot of manual building to get actionable ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

In the analytics market, the disruptors quickly become the disrupted. Vendors like Tableau and Qlik pressured older BI stalwarts with quicker deployments for business users. Now a fresh wave of data ...

Google will add Looker's business intelligence platform, including its sales and marketing analytical applications, to the Google Cloud Platform lineup. Google has struck a deal to acquire business ...

SANTA CRUZ, Calif.--(BUSINESS WIRE)--Looker, a leading data platform company, today announced that Gartner, Inc. has positioned the company in the Challengers quadrant in the 2020 Gartner Magic ...