Does your company make widgets -- or meet customer needs? According to research by Kellogg professor Gregory Carpenter, taking the latter attitude is an important way to ensure customer loyalty and ...

Whatever services or goods you offer, there are multiple ways to market them. You might orient your marketing to emphasize low prices, determine what your customers want, or focus on sales and sales ...

A market orientation strategy is a business approach where companies attempt to identify the wants and needs of customers and produce products and services to meet the needs. As a result, successful ...

Prior to World War II, the excavator or shovel industry was dominated by 30 or more manufacturers of cable driven digging machines. After the war someone invented the hydraulic backhoe which was a ...

Throughout the late 20th century, a quiet business revolution took place. As the cost of production systems declined and consumers became accustomed to greater choice, conventional marketing wisdom ...