Startup founders often face decisions when seeking media coverage. Traditional public relations firms typically charge monthly retainers with variable outcomes. Meanwhile, some newer agencies offer ...

Opinions expressed by Entrepreneur contributors are their own. Mental models are frameworks that help people to understand and organize complex information. Mental models are used in many fields, ...

Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) agencies and firms have long been instrumental in shaping the public image and reputation of their clients.

A busy clinic calendar leaves little room for guesswork. That’s why operators look for partners who know rules, sensitivities, and the rhythm of patient-facing work. For teams weighing PR for med spas ...

As Japanese companies face growing pressure to expand internationally and navigate increasingly complex stakeholder environments, the role of communications is undergoing a quiet transformation. At ...

Dubai, UAE – For decades, PR has been measured in impressions, clippings, and “brand awareness.” But today, Cameo is rewriting the rules. The UAE’s leading performance PR agency has announced ...

It was only a little thing, nothing but a digital flicker, but it contained a simple, and unequivocal, message: the PR industry, in its current guise at least, is f****d. The message came in the form ...

Tech PR is dead. Newsrooms are exhausted and understaffed. There is too much noise. There are not enough journalists. The model no longer works. If you want to build an audience and a brand, it’s ...