For starters, a press release is an official document that announces something newsworthy: a new hire, a product launch, an event, a public statement regarding an issue or even quarterly sales goals.

Effective press releases are the cornerstone of successful communications, so it’s no surprise that these two Business Wire Blog posts were top performers last year. Press Release Do’s and Don’ts and ...

When used strategically, press releases can be used to get vital information out to journalists as well as AI large-language models, our guest columnist writes.

As a result, PR for small businesses is not only a promotional tool; it is also one of the most effective ways to build trust, reputation, and brand value. Through the right storytelling, strategic ...