AdExchanger

The VAB’s Latest Report Puts Nielsen’s Big Data + Panel Methodology On Blast

The VAB is accusing Nielsen’s Big Data + Panel of producing “instability, inconsistency and irrational” TV audience ...
TheWrap

How Nielsen Plans to ‘Future-Proof’ Ratings Measurement as Streaming Grows

Marking the latest iteration of TV ratings during the increasingly complicated and fragmented streaming era, this fall the industry will adopt Nielsen‘s Big Data + Panel, the first accredited national ...
Marketing Dive

Nielsen’s data-backed panel currency is ‘unstable, unpredictable’: VAB

The measurement giant has strenuously denied the allegations, calling the report about its Big Data + Panel offering ...
Business Wire

NielsenIQ (NIQ) Unleashes the Power of a Connected User Experience With Consumer Panel and Retail Measurement Data Integrated on the NIQ Discover Platform

CHICAGO--(BUSINESS WIRE)--NielsenIQ (NIQ) today announced the launch of an integrated user experience for its Consumer Panel clients globally. This brings the Full View of Retail measurement and ...
Pew Research Center

The American Trends Panel

What is the American Trends Panel (ATP)? The American Trends Panel is Pew Research Center’s primary source of survey data for U.S. public opinion research. It is a multimode, probability-based survey ...