The story of Sybil, a young woman who was horrifically abused by her mother as a child, resulting in the creation of multiple personalities, caught the world by storm. Sybil was a bestselling book in ...

Her name is Alice, at least that is the name I’m using in this blog. I have known her since 1966. She was 16. I didn’t know much about multiple personalities at that time nor was I sure I wanted to ...

Attempting to become a multiple-time bantamweight champion tonight at UFC 316, Sean O’Malley has boldly claimed he likely has multiple personality disorder. Those personalities swing between himself ...

When you think about multiple personalities, what is the first thing that comes to your mind? For many, it is a disturbing picture from a Hollywood film about a deranged and sociopathic murderer.

In our commoditised world, brand differentiation is everything. But knowing what your brand personality is and how to bring it to life is a challenge many businesses just can't rise to.This whitepaper ...