Why Functional Product Design Is Becoming A Competitive Advantage For Consumer Brands

As consumer expectations continue to evolve, the brands that succeed will likely be those that balance aesthetics with practical usability.
Business Insider

AI can power better product development based on consumer needs, says Yale marketing professor

AI is gaining popularity among product managers and being used by companies like PepsiCo and Toyota. Generative AI can be used to brainstorm product ideas or assist in creating marketing materials.
Entrepreneur

Your Product’s Design Could Be Costing You Customers. Here’s What You’re Doing Wrong (and How to Fix It).

Your product might be a Norman Door — a design so bad it requires instructions to use. Many product managers and teams make the mistake of designing for themselves and not for the users. Product ...
Entrepreneur

Good Product Design Is More Than Aesthetics — How to Balance Pretty With Practical to Attract More Investors

Effective design in startups goes beyond mere aesthetics, focusing on structured decision-making to solve real problems and drive business growth. Founders often misjudge the role of design, either ...
Business Wire

Vivint Element Thermostat Wins 2016 Red Dot Award for Product Design

PROVO, Utah--(BUSINESS WIRE)--Vivint Smart Home, a leading provider of smart home technology, today announced that its Vivint Element™ thermostat was awarded the Red Dot, the international distinction ...
Business Wire

Cadence and Autodesk Collaborate on Smart Product Design

SAN JOSE, Calif.--(BUSINESS WIRE)--Cadence Design Systems, Inc. (Nasdaq: CDNS) today announced a collaboration with Autodesk to provide solutions that accelerate intelligent system design leveraging ...
Forbes

11 Product Design Strategies Built On Positivity, Mindfulness And Stress Reduction

Designing a product is about more than just catching the consumer's eye—it can also have a greater impact on their emotions and overall well-being. As today's potential customers continue to seek ...
MD&M East

Medical Product Design Firms

Medical technology companies are served by many design firms with expertise in product R&D, technology transfer, clinical research, and related areas. Working with such firms enables medtech ...