Chief Marketer

Pull-Ups “El Baile de Pull-Ups” Potty Dance

Potty training is a challenging time that Kimberly Clark wanted to make easier. Mass Hispanic came up with the El Baile de Pull-Ups Quebradita Potty Dance, a fun way for both moms and toddlers to ...
Chief Marketer

Pull-Ups Helps Parents with Highly Integrated ‘Potty Dance’ Campaign

Toilet training is notoriously tough– as difficult for the parents as it is for the kids, or at least so most parents would claim. For the last two years Kimberly-Clark’s Pull-Ups training pants brand ...
Seeking Alpha

PULL-UPS® DEBUTS ALL-NEW 'POTTY WITH PULL-UPS® FT. DISNEY JR.' APP DESIGNED FOR BOTH PARENTS AND KIDS

New App Offers a Step-by-Step Potty Training Solution for Parents with Interactive Content for Kids Featuring Beloved Disney Jr. Characters CHICAGO, May 15, 2025 /PRNewswire/ -- Pull-Ups®, a trusted ...
Marketing Dive

Pull-Ups animates potty training reality to reach millennial, Gen Z parents

Pull-Ups on Monday (Dec. 16) announced a campaign that represents a marketing relaunch for the brand of training pants marketed by Kimberly-Clark. The effort stars two anthropomorphic characters — the ...
Chicago Parent

Potty training tips and tricks from Dr. Heather Wittenberg and Pull-Ups

The questions and answers on potty training from our Facebook chat with Dr. Heather, producer of Baby Shrink, and Pull-Ups. Dr. Heather Wittenberg: Hi Sarah! Be sure to mention this to her ...