As data loss grows, brands are rethinking tracking. Explore when a server-based setup delivers cleaner data and stronger ad ...
The IAB Tech Lab is having its Howard Beale moment with the web browsers. “We’re mad as hell, and we’re not going to take it anymore,” said IAB Tech Lab CEO Tony Katsur. Through excessive limitations ...
IAB Tech Lab, which sets digital advertising technical standards, has launched what it calls an open-source, server-side ad management framework, working with Equativ. The new tool, Trusted Server, ...
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