Nancy Hall, a media-buying executive who has cultivated a specialty in data and ad tech, has been named CEO of the U.S.

The Elevate28 plan creates a single company with four units and introduces a talent framework meant to foster a ...

WPP’s reorganisation began with designing the business around the way customers interact with brands. That’s according to Jon Cook, the new chief executive of WPP Creative, who was talking to Campaign ...

There are big changes ahead at WPP. The British ad group is simplifying its structure and planning hundreds of millions of ...

WPP’s restructuring under Cindy Rose signals the end of the legacy agency brand era, as AI, consolidation, and ...

It is a shift that moves the company completely across the brand architecture spectrum. From its origin as a pure house of ...

Group aims to be ‘simpler, lower-cost, AI-enabled business’ and achieve £500m of annual savings by 2028 ...

Incentives will be more closely linked to parent company, with half of bonus tied to WPP and half to operating unit.

For the last decade, WPP has been in a state of perpetual transformation. Two McKinsey reviews, three CEOs and several waves ...

A cost-savings plan will impact jobs, but the agency network plans to reinvest in talent in areas like commerce, analytics ...

In 2025, the major negative impact on WPP for both for the full year and for the December quarter was the impact of previous ...

WPP is to drop the Group M name for its media arm in the coming months amid ongoing changes made by new global chief executive Brian Lesser, Campaign has learned. Campaign understands WPP’s media arm ...