This new location for YouTube ads means that when users watch certain videos on the site, they may see ads that arrive before a video begins, ones that pop up from time to time as they watch, and now, ...

The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to bring first party data into Ads.

YouTube Pause ads are now rolling out widely, displaying ads when users pause videos, in addition to multiple unskippable ads during playback. The expansion has been driven by a positive response from ...