Little Dot Studios has announced a four-year extension of its YouTube agreement with Team GB under its sports-specialist division, Little Dot Sport. The renewal follows a highly successful Paris 2024 ...

A range of ad tech providers are racing to offer advertisers reassurance as concerns over brand safety on YouTube see more and more companies suspending campaigns or reducing ad spending through the ...

Tesco Mobile launched a campaign reminding people to call their mum this Mothering Sunday as part of a nationwide OOH initiative from BBH London. The campaign embraces inclusivity by recognising the ...

O2, in partnership with its global creative agency VCCP, has unveiled a new brand platform and positioning, centered around connecting customers with life’s most exciting moments. The platform ...

KitKat has brought back the 90s video rental store Blockbuster to celebrate the debut of its sharing bars. At the pop-up store, visitors can pick a movie by choosing an empty VHS case, which will come ...

Selfie addiction and bilateral extensor pollicis longus tendinitis of the thumb – WhatsAppitis – are just two medical conditions reported in mobile users in the past week alone. Teenager Danny Bowman, ...

Leading technology company Brand Metrics has integrated with global news streaming provider LeadStory to precisely measure how in-car advertising delivered through the platform influences consumer ...

For the past 20 years, Mobile Marketing Magazine has proudly served a global audience with news, insights, and features on the latest trends shaping our industry. Mobile Marketing Magazine was ...

Mobile gaming studio SuperPlay has announced a new collaboration with Disney Games to launch Disney Solitaire, a free-to-play mobile game now available on Android and iOS. Disney Solitaire reinvents ...

Squared.io has launched PROTECT, a suite of features that gives advertisers more control over their ad placements. PROTECT focuses on enhancing brand safety, reducing fraud, and improving campaign ...

Royal Mail has launched a new influencer-led campaign, ‘Send It Your Way,’ in collaboration with SocialChain. The initiative aims to promote Royal Mail’s Out of Home (OOH) parcel services, such as ...

Puma has turned London’s Tower Bridge into ‘The Biggest Goal’ in a larger-than-life stunt celebrating the kickoff of the Premier League season. Developed by creative agency Dude London, the spectacle ...