The charity lottery drops ‘People’s’ from its name as part of a wider brand refresh, alongside a new campaign aimed at ...

With rising pressure on living costs and inflation in popular lower funnel channels here to stay, marginal ROI could help ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

As Expedia launches a new UK brand platform to build awareness, the wider business is looking to deliver a “differentiated” ...

A well-executed April Fools campaign isn’t just a gimmick. Done right, it shows you understand your audience and have got the ...

Boots is evolving its Advantage Card scheme with personalised offers targeting frequent shoppers, part of its wider value ...

CMO Michele Rousseau wants to capitalise on the bank’s growth journey, building trust with a campaign sharing money tips from ...

It feels like every martech vendor is finding a way to put AI into the tools on offer, but success depends on how organised ...

The industry has called the new consultation impacting less healthy food advertising “deeply frustrating” and “a fresh blow”.

Having only bought the brewer out of administration last month, Tilray Brands intends to use BrewDog’s reduced pub network as ...

Corporate leaders increasingly claim they are speaking for the market. In reality, they are often speaking for themselves.

With rising pressure on living costs and inflation in popular lower funnel channels here to stay, marginal ROI could help ...