When Jonathan Schooler and Madeleine Gross were designing an experiment on creativity, they needed a type of media to ...

Arnie Negrete puts his brain to the test with the ultimate Daniel Larson quiz challenge.

Discover if endless scrolling hurts your mind. We explore a unique restaurant analogy and scientific studies revealing how ...

Fast, hyper-stimulating content may be shrinking attention spans, but some are using it to try and turn the trend around.

The major finding in these studies is the decline in sustained attention. Frequent consumption of short form videos leads to ...

Feel like too much low-quality screen time is making you … dumber? From focusing on your environment to ‘washing’ your brain, experts share tips on how to sharpen up and keep your mind fighting fit ...

Rot Library’ turns 100 books into short TikTok clips similar to the type of videos blamed for wrecking attention span.

These AI-generated short dramas feature odd-looking anthropomorphic fruit characters engaging in a range of ethically ...

Today, BookXcess launched The Brain Un-Rot Library, a groundbreaking campaign designed to help reverse the effects of 'brain ...

From our jokes and slang to the White House’s policy messaging, internet “brain rot” has escaped our phones to take over … ...