Corporate Comms at Blue Star, on how shifting media dynamics and unpredictable demand patterns have prompted a rethink of the ...

Blue Star’s strategy is a clear move away from IPL advertising and a stronger push towards television, especially news, and ...

When you buy programmatic through an open exchange, cheap high-volume inventory only exists in one place. The long tail of ...

Every ad placement is a moral endorsement, and willful ignorance of where your dollars go is a strategy that erodes your ...

The chief marketing officer (CMO) role today requires tech prowess, political diplomacy and accounting skillsets. A CMO today ...

In a fragmented media market, jewellery marketers are betting on billboards, transit media and spectacle to signal scale, ...

We’re proud to honor the 2026 Restaurant Marketing Top 30 Movers & Shakers, who will be recognized at the Restaurant Marketing Workshop on June 2–3 in Boston. Registration is open.

THE ECONOMY YOU NEVER SIGNED UP FOR What information consumes is rather obvious: it consumes the attention of its recipients.

Corporate Communications at Blue Star Limited, on how evolving media dynamics and volatile demand trends are reshaping the ...

Influencer Marketing is becoming more structured as brands shift from reach-based campaigns to systems designed to drive ...