Spring has sprung early this year, and March showers bring April fashion swaps. With warmer weather on the way, here are a few trends you can use to level up ...

Harley-Davidson launches the RIDE campaign with a video and return of the historic Harley-Davidson bar and shield logo.

The motorcycle company gets back to basics in an ad set to Willie Nelson’s “On the Road Again” that will run nationally ...

Harley-Davidson’s new ‘RIDE’ platform promises a full brand reset built around the joy of motorcycling, but with few concrete ...

Harley-Davidson has launched a new global brand platform, Ride, as part of a broader effort to refresh its identity and strengthen its connection with riders ahead of a wider corporate strategy update ...

For about 30 years, Harold Morris loved riding motorcycles all over the United States. He rode a Harley-Davidson all over Western New York, rode to California and back three times, and proudly served ...