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Google announced it will increase YouTube Premium prices for the first time since 2023. The new prices will take effect in ...

YouTube Premium is getting more expensive in the US, with prices rising by $2 on standard individual accounts and as much as ...

YouTube Premium price increases have hit each of its tiers after the video streaming platform announced its first hikes since 2023.

It’s the first US price hike since mid-2023, with most subscriptions rising by $2 per month.

YouTube also denied reports it is slapping unskippable 90-second ads on YouTube videos for TV viewers.

YouTube Premium is raising prices for US subscribers across individual, family, and Lite plans. See the new monthly and annual rates here.