A recent update and price cuts for the Toyota bZ4X have helped boost sales for the electric SUV, and they're expected to grow ...

As shoppers search for product recommendations, influencers provide heightened awareness, entertainment, authenticity and validation.

Apollo reports five effective sales sequences for higher response rates, emphasizing personalization and timing to boost ...

Sales promotions (i.e. cashbacks, rebates, trade-ins and incentive rewards) have long fueled sales growth and differentiation in consumer electronics and appliances. But as promotional activity ...

NEW YORK , NY, UNITED STATES, February 24, 2026 /EINPresswire.com/ — OPIA, a global sales promotions agency, today announced the successful completion of its 200th ...

There must be a viral marketing campaign that has stuck in your head until today. Maybe it was the Red Bull’s space jump. Maybe it was a funny ad you still quote with friends. Or the brand moment that ...

Thinking about how to make your brand stand out? Branded content is a pretty cool way to do it. It’s not just about selling stuff; it’s about telling stories that connect with people. We’re going to ...

That question, which few foresaw 12 months ago, reflects the fast rise of direct-to-patient (DTP) programs. In the last few months alone, Amgen, Bristol Myers Squibb, AstraZeneca, Genentech, Novartis ...

Social media campaigns can be unpredictable. Some resonate immediately, while others struggle to gain traction. In most cases, the difference comes down to strategy. This guide explores the ...

For CPG marketers, accurately measuring the return on investment (ROI) of promotions remains a struggle, especially for the in-store purchases that still make up about 80% of sales, despite the growth ...

Referring to successful email marketing examples from top brands is one of the fastest ways to spark fresh ideas for your own inbox strategy. The best email marketing examples strive to connect with ...

CPG leaders continue to grapple with a familiar challenge: unit volumes trending downward, household penetration growth stalling, and customer acquisition costs creeping steadily upward. Meanwhile, ...