About - NIRMA
About - NIRMA
Feb 21, 2025
nirma.info
Explore the world class campus of Nirma University, where the student life buzzes with idea, energy and inspiration. Join the life and apply now for MBA Residential Programme: http://www.nirmauni.ac.in/IMNU/ApplyOnline www.nirmauni.ac.in/imnu | Institute of Management, Nirma University
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Remember the iconic Nirma detergent that once held 60% of the market? Here’s a look at how this household name faded over time. Nirma was Launched in 1969 by Karsanbhai Patel and was an affordable solution priced at just 3 rupees per kg, 1/5th of the price of Surf Excel. But competition like Ghadi and HUL’s Wheel changed the game. Today, it holds only 6% of the market share.This story reminds us – affordable pricing isn’t everything. Innovation, evolving with the times, and a strong marketing st
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