The Quartz Crisis: A Tragic Decade for Swiss Watchmaking, by Hyla Ames Bauer — Horological Society of New York
The Quartz Crisis: A Tragic Decade for Swiss Watchmaking, by Hyla A…
Aug 25, 2022
hs-ny.org
In the ‘70s and ‘80s, Swiss watchmaking was decimated by the so-called “quartz crisis.” Japan began selling more accurate watches for a fraction of the price, powered by a quartz crystal and a battery. The Swiss responded by doubling down on the high-end mechanical market, adopting alpine-high pricing and limited supply as a business model. Today, some mechanical watches sell for millions. 60 Minutes’ Jon Wertheim checks out a timepiece priced at $2 million that is somehow just 1.75 millimeters
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In the ‘70s and ‘80s, Swiss watchmaking was decimated by th…
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[Chapter Four, 1982] Emerging from the era of the Quartz Crisis, Girard-Perregaux made a triumphant return to the world of precision mechanical watchmaking in the 1980s. Showcasing their mastery of this timeless craft, they embarked on a journey back to one of their historic triumphs—the La Esmeralda pocket watch. Their extraordinary achievement involved the meticulous disassembly and reconstruction of this horological marvel, using tools reminiscent of the 1800s. Another remarkable milestone un
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[Chapter Four, 1982] Emerging from the era of the Quartz Crisis, Girar…
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FacebookThe Hour Glass
The story of the IW3751 starts in 1985. On the back of the quartz crisis IWC decided they needed to meet it head-on, and thus created the IW3750, a perpetual calendar chronograph based on the famed module created by Kurt Klaus. With it's stunning double-stepped case and unique lugs, combined with it's high-horology complications, it was both classical and forward-facing in its design and proved to be an immediate hit with collectors. Fast forward 10 years, and in celebration of this milestone wa
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The story of the IW3751 starts in 1985. On the back of the quartz cri…
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